Elevating Online Shopping with AR and 3D Innovation
Smart DPP’s AR Try-On feature revolutionizes the online shopping experience by blending AI fashion technology, 3D modeling, and AR storytelling. Shoppers can now visualize how a product will look on them before making a purchase, transforming the decision-making process into an interactive and enjoyable journey.
Imagine exploring a new fashion item through its Digital Product Passport. You’ve already reviewed its sustainability credentials, production process, and care instructions. Now, the final step: trying it on virtually. This step bridges the gap between browsing and buying, giving customers the confidence to invest in pieces they’ll truly love.
How AR Try-On Impacts Customer Decisions
Research highlights the growing impact of AR on consumer behavior:
- 44% more likely to add a product to their cart when engaging with 3D models.
- 27% increase in purchase likelihood after interacting with a 3D experience.
- Visitors engaging solely with AR content are 65% more likely to purchase.
These insights underline why AR experiences are a critical driver of engagement and conversion in digital fashion.
Seamless Virtual Try-On Options in Smart DPP
Smart DPP’s AR Try-On offers two dynamic options:
- Exact Twin AR Try-On – Visualize the item’s digital twin with precise detailing.
- Exclusive AR Storytelling Try-On – Dive into an animated narrative showcasing the item's craftsmanship, features, and transformative possibilities.
For example, the POCHE jewelry collection integrates AR Try-On, enabling customers to experience pieces virtually before purchase. Meanwhile, the Martina Spetlova Woven Duality Coat showcases how the coat transforms into an art object through AR visualization—perfectly blending fashion and interior design.
Beyond Purchase: The Value of a Smart DPP
The benefits of Smart DPP extend beyond the try-on experience. Once purchased, customers gain access to a personalized Digital Product Passport that:
- Stores care and maintenance instructions.
- Tracks sustainability data.
- Offers exclusive discounts for future purchases.
These features enhance customer loyalty and foster a deeper connection between brands and consumers, aligning with modern sustainability and personalization trends.
Accessibility and Innovation
Smart DPP’s AR Try-On experience is accessible through both web browsers and the Smart DPP mobile app, ensuring seamless integration into customers’ shopping habits.
The Future of Digital Fashion
By embracing AR Try-On and immersive digital storytelling, brands can engage customers at every stage of the marketing funnel. From initial interest to purchase and beyond, Smart DPP empowers brands to redefine their relationship with consumers, blending fashion, technology, and sustainability in one cohesive solution.
With this new feature, Smart DPP solidifies its position as a leader in sustainable and innovative fashion technology. Ready to transform your shopping experience? Try it today with Smart DPP.
