Case Study
Martina Spetlova
Martina Spetlova Integrates Smart Digital Product Passport at Designblok, Prague International Design Festival.
Martina Spetlova Integrates Smart Digital Product Passport at Designblok, Prague International Design Festival.
Martina Spetlova is celebrated for her bold handwoven leather jackets and coats, featuring vibrant colors and kinetic patterns that double as wall art. Her eco-conscious approach repurposes leftover leather into innovative designs, redefining modern craftsmanship.
The brand prioritizes transparency and sustainability, aiming to share detailed production insights, build lasting client connections, and deliver impactful event showcases.
The Digital Product Passport for the Woven Duality Coat features detailed production insights and an exclusive AR lens.
In October 2024, at Designblok in Prague, Martina Spetlova launched Smart DPP for the Woven Duality Coat. Embedded with NFC tags, these passports directed customers to a product page with material transparency and sustainability details. An AR lens also showcased how the coat transforms into wall art or a carpet.
With Smart DPP, the brand introduced a digital ownership experience, fostering lasting customer engagement while championing transparency and sustainability.
3.5
minutes on average is the time attendees spent exploring the digital product page.
45%
of attendees claimed the Smart Digital Product Passport in their wallet.
60%
usage rate for the AR lens, showcasing the coat’s transformation into wall art or carpet.
With the success of this initiative, Martina Spetlova plans to expand digital passports to include other products in its lineup, offering a consistent, immersive experience for all customers.
