Case Study

Felipe Fiallo

Felipe Fiallo Integrates Smart Digital Product Passport at Milan Fashion Week.

How It Works

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Scan. Event attendees or product owners can scan the QR code embedded in the sneaker’s tag or displayed at the event.
Explore. They are then directed to a digital product page, rich with information about the sneaker’s design process, sustainability credentials, and exclusive features.
Claim. Customers have the option to claim the Smart Digital Product Passport in their Smart DPP wallet or redeem it in another Web3 wallet on the Solana blockchain.
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Brand Overview

Felipe Fiallo, a renowned sustainable footwear designer, is celebrated for his eco-futuristic aesthetics and innovative materials.

Challenge

Felipe Fiallo enhanced storytelling for his sneakers at Milan Fashion Week with a digital experience showcasing materials and design, engaging visitors with the brand.

Solution

Felipe Fiallo used Smart Digital Product Passports (DPPs) in his sneakers, letting attendees scan QR codes for a digital dive into materials, sustainability, and post-event engagement.

Summary

At Milan Fashion Week in September 2024, Felipe Fiallo debuted Smart Digital Product Passports for his sneakers, featuring QR codes on interactive screens. Scanning directed customers to a product page detailing materials, sustainability, and claiming the DPP to their wallets.

Felipe Fiallo's Smart DPPs provided customers a digital ownership experience, extending engagement beyond the event.

Future Plans

With the success of this initiative, Felipe Fiallo plans to expand digital passports to include other products in its lineup, offering a consistent, immersive experience for all customers.

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