Jannike Sommar is a queer fashion designer based in Paris, celebrated for bold, vibrant designs that blend naive charm with deliberate craftsmanship.
Dedicated to sustainability, the brand sought innovative technological solutions to further emphasize its eco-conscious values and engage customers with transparency.
As part of its sustainability initiatives, Jannike Sommar became one of the first to adopt the short-form Smart Digital Product Passport (DPP), debuting it with the Mint oversize hoodie.
The integration of Smart Digital Product Passports enabled Jannike Sommar to empower customers to make informed decisions. Each product now comes with an interactive product page featuring:
• Material composition details,
• Instructions for care, maintenance, and aftercare,
• Guidelines for recycling and disposal,
• Information on production dates and locations.
67%
of customers explored detailed product information for the Mint oversize hoodie.
56%
of customers saved their DPPs in the Smart DPP Wallet, ensuring lifelong access to product and care information.
Encouraged by the positive reception, Jannike Sommar plans to roll out an enhanced version of the DPP system, providing even greater value to customers.
