POCHÉ, co-founded by Ukrainian entrepreneurs Tetiana Brailova and Nadiya Somyk, creates eco-conscious custom jewelry that blends sustainability with style.
The brand aimed to meet transparency and sustainability demands with a jewelry line providing clear details on origins, materials, and care. They also strengthened their take-back program, Chain, to promote circularity and reduce waste.
Smart Digital Product Passports provide digital identities for two Leaf Collection jewelry pieces, improving traceability and transparency.
The Leaf Necklace and Leaf Mono Earring feature NFC-enabled packaging, allowing customers to access an interactive product page with details on materials and production, showcasing POCHÉ’s commitment to sustainability and ethics.
Digital Product Passports give POCHÉ customers product journey insights, promoting informed choices and aligning with the UN’s Sustainable Development Goal 12 on responsible consumption.
70%
of users interacted with the product pages after scanning the NFC tags.
2.5
minutes was the average time users spent exploring product details.
Building on the successful launch of DPPs for the Leaf Collection, POCHÉ aims to extend this initiative to other collections. Their vision is to create a unified, immersive experience across all product lines, where sustainability, transparency, and technology intersect seamlessly.
