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SmartDPP Powers Martina Spetlova's Sustainable Fashion Showcase at Selfridges

Smart Digital Product Passport is proud to be at the heart of Martina Spetlova's latest sustainable fashion showcase at Sarabande's House of Bandits concept store and gallery at Selfridges, launching on Monday, 20 January. As a pioneer in fashion technology, SmartDPP empowers designers like Spetlova to redefine transparency and traceability in the industry.

Spetlova's handwoven leather jackets and coats, known for their bold colours and fluid forms, are now enhanced with SmartDPP technology. This integration allows consumers to scan an embedded NFC chip behind the branded label, offering instant access to detailed insights about materials, sourcing, and production processes. By leveraging SmartDPP, Spetlova is setting a new standard for ethical production and informed purchasing decisions.

A key highlight of the exhibition is Spetlova's latest collection of stools, Weight of Waste, which explores the environmental impact of the design industry. By incorporating upcycled second-hand furniture and discarded textiles into her creations, Spetlova demonstrates a commitment to sustainability, further amplified through the transparent storytelling enabled by SmartDPP.

Through SmartDPP, customers at Selfridges can experience a new level of engagement with Spetlova's designs. Each digital passport provides verifiable data, fostering a deeper connection between the product and its journey, ultimately building trust and confidence among conscious consumers.

Sarabande's House of Bandits will feature a dynamic programme of workshops, artist talks, and exclusive product launches, all emphasizing the role of sustainability and innovation in modern design. 

Join us at Selfridges to discover how SmartDPP is shaping the future of fashion, providing an essential bridge between craftsmanship and digital innovation.

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