With upcoming requirements like the Ecodesign for Sustainable Products Regulation (ESPR) and France’s AGEC law already in place, brands selling durable goods are under pressure to integrate DPPs into their workflows. The challenge? Most teams don’t have the time, technical resources, or bandwidth to build blockchain-based infrastructure from scratch.
That’s exactly why we built the SmartDPP Shopify App—a no-code, plug-and-play tool that helps brands roll out DPPs without compromising on speed, design, or customer experience.
The Problem: Why DPP Adoption Has Been Slow
Blockchain-based DPPs solve real problems: they boost transparency, traceability, and post-sale engagement. But they’ve been tough to implement. Teams run into friction on all sides:
- API integration requires dev time.
- UX is hard to standardize.
- Customers rarely follow through on multi-step passport claims.
The result? Low adoption, fragmented data, and missed opportunities for retention.
We’ve seen brands roll out mobile or standalone passport apps to bridge the gap—but these introduce new friction points and dilute the brand experience. What if DPPs could just live inside your existing storefront?
The Solution: SmartDPP for Shopify
SmartDPP is built for teams who want results without the complexity. If your brand runs on Shopify, you can integrate Digital Product Passports into your store in just a few clicks—no developers required.
Here’s what’s possible:
- Comply with EU regulations while giving customers a clear, accessible view of key product information at checkout.
- Customize the passport experience to match your brand’s UI—no awkward redirects or off-brand interfaces.
And with SmartDPP for Shopify v2.0, we’re adding even more firepower:
- Embed DPPs into customer accounts so they can view, manage, and store their product passports without leaving your site.
- Track and connect DPP ownership to your CRM to enable personalized, post-sale engagement.
For customers, this means they can manage all their passports in one place, get full product history, and soon—transfer ownership with a single click.
Why This Matters for Brands
DPPs aren’t just about ticking compliance boxes. They’re about building post-purchase relationships that last. SmartDPP enables brands to stay in touch with the secondhand market, too—when a new owner claims a DPP, they’re prompted to create an account on your Shopify store.
That’s zero-cost customer acquisition from resale activity you previously couldn’t track.
Why Brands Are Choosing SmartDPP
We’ve spent the past year working with product, e-commerce, and compliance leads across fashion, lifestyle, and consumer electronics. The pattern is clear: everyone wants to integrate DPPs, but no one wants to build the infrastructure themselves.
Here’s why SmartDPP stands out:
- Fast, no-code setup – Go live in minutes.
- Custom branding – Passport UX that fits your existing site.
- Higher adoption rates – Frictionless customer experience leads to better claim rates and engagement.
Get Started
SmartDPP for Shopify turns DPP compliance into a competitive advantage. If you’re ready to simplify your path to regulatory readiness—and build long-term engagement in the process—we’d love to show you what it can do.
Want to see it in action? Get in touch for early access
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