Renowned for its cutting-edge approach, the event featured augmented reality (AR), Web3 integrations, holographic presentations, metaverse runway shows, virtual exhibitions, and insightful panel discussions.
Our CEO, Alexandra Maslova, took part in thought-provoking discussions on Digital Product Passports (DPPs) alongside industry leaders, including FIT DTech Lab, Fred Clulow, and Tom Herman. The engaging dialogue underscored the increasing momentum toward transparency, sustainability, and digital innovation in fashion.
SmartDPP also showcased groundbreaking designs from its partners, including a bustier by Martina Spetlova and jewelry by POCHÉ, both embedded with NFC-enabled Digital Product Passports. These passports provide consumers with key product insights—from origin and material traceability to sustainability credentials—redefining the future of responsible fashion. Additionally, we introduced our exclusive SmartDPP long-sleeve merchandise, demonstrating the seamless integration of digital identity and apparel.
Digital Fashion Week New York continues to push the boundaries of creative technology, amplifying the voices shaping the future of fashion. SmartDPP is honored to be part of this transformative movement and remains committed to advancing conversations on how Digital Product Passports are revolutionizing the industry.
Stay tuned as we continue driving fashion’s digital transformation toward greater transparency, authenticity, and sustainability.
