Founded in 2015 and proudly based in Colombia, Pineapples celebrates individuality and sustainability through ethically crafted clothing. The brand actively supports local charities and communities while striving to improve its sustainable practices. Pineapples remains steadfast in its commitment to shaping a better future for fashion and the planet.
Pineapples envisions a sustainable future for fashion. This vision drives every stage of its production process, inspiring the brand to actively promote these principles and seek innovative technological solutions.
In alignment with its sustainability ethos, Pineapples became the first brand to adopt the Smart Digital Product Passport initiative, launching the program with its Year of the Jaguar Sweater and The Bogotá Skirt.
By adopting Digital Product Passports, Pineapples empowers customers to make informed and conscious purchase decisions. This initiative not only enhances the lifecycle management of their products but also sets a benchmark for traceability in the fashion industry.
Each iconic piece is accompanied by dynamic, interactive product pages that include:
This innovation aligns with the United Nations’ Sustainable Development Goal 12: Responsible Consumption and Production, fostering informed purchasing decisions and promoting a more sustainable consumer culture.
Following the successful launch of Digital Product Passports for its flagship pieces, Pineapples plans to introduce an upgraded version of the DPP system. This enhanced system will expand the brand’s offerings while further improving customer engagement and advancing its sustainability efforts.
