Case Study
Martina Spetlova
SmartDPP Powers Martina Spetlova's Sustainable Fashion Showcase at Selfridges
SmartDPP Powers Martina Spetlova's Sustainable Fashion Showcase at Selfridges
Martina Spetlova is celebrated for her bold handwoven leather jackets and coats, featuring vibrant colors and kinetic patterns that double as wall art. Her eco-conscious approach repurposes leftover leather into innovative designs, redefining modern craftsmanship.
Martina Spetlova’s latest art collection, showcased at Sarabande’s House of Bandits concept store and gallery at Selfridges, needed an engaging way to communicate the concept, production insights, and sustainability efforts behind her work.
SmartDPP introduced a Digital Product Passport with a Virtual Try-On feature for Spetlova’s new stool collection and jackets, enabling transparent storytelling and deeper engagement.
SmartDPP helped amplify Weight of Waste, Spetlova’s latest collection, turning discarded furniture and textiles into statement pieces. Running until March 2025, the exhibition showcased how transparency and digital innovation elevate sustainable design.
2.5
minutes on average is the time attendees spent exploring the digital product page.
25%
of visitors claimed the Smart Digital Product Passport in their wallet.
60%
of visitors used Virtual Try-On for stools.
Following this success, Martina Spetlova now plans to integrate Digital Product Passports into her online store, offering customers an immersive and informed shopping experience.
