Case Study
Leo Prothmann x SmartDPP
Digital transparency meets emotionally intelligent design at APOC STORE, London.
Digital transparency meets emotionally intelligent design at APOC STORE, London.
How do you communicate the value of sustainably sourced materials — like vegetable-tanned leather — in a physical space without overwhelming visitors or the display?
SmartDPP introduced vivid red QR tags embedded into each Leo Prothmann piece. With one scan, customers could access a digital product passport — no app required — offering rich insights into craftsmanship, care, and sustainability.
From sculptural bombers to earthy skirts, every piece came with its own digital soul. Visitors spent an average of 1.43 minutes exploring stories behind the collections — whether a Rein Hoodie from the archive or a toffee-toned LP Shell Bomber from SS25.
Leo Prothmann’s commitment to circular design and traceability aligned perfectly with SmartDPP. Instead of static tags, each garment became a living entry point to deeper brand values — instantly accessible, beautifully integrated.
103
seconds—average time engaged
Following the success at APOC, SmartDPP and Leo Prothmann are now exploring a new layer of digital interaction: virtual try-ons + Smart DPPs for London Fashion Week in September.
Leo Prothmann designs gender-fluid collections shaped in London and rooted in rural tradition. Every piece is developed in-house to ensure craftsmanship, inclusivity, and sustainability — now enhanced with digital transparency, thanks to SmartDPP.
